Salsa, Tortilla vs. Ketchup and Wonder Bread

When was the last time you bought salsa instead of ketchup? When was the last time you told your spouse not to forget to purchase tortilla for you? As more and more Hispanics are opening businesses in various parts of the country, they are spreading the latin taste wherever they go. In places such as California, New York, New Mexico, Texas and North and South Carolinas and Georgia, Hispanics can be found in the health care and service sectors. As far as taste is concerned, Mexican food has become as popular as chinese food. According to a recent survey conducted by ABC, "Salsa now outsells ketchup, Barrera notes, and tortillas outsell Wonder Bread. And that buying clout will only continue to grow as the population expands: Hispanics are expected to spend $1 trillion in the United States by 2010. Since Hispanics make up 14 percent of the overall U.S. population, they're also a growing part of the consumer market, which has helped fuel some of these new businesses." Another revalation of the survey is that Hispanics are not job-takers. They are also job creators. "The majority of these businesses are small, self-employed operations — only 13 percent have employees besides the owner. The greatest percentage, roughly three in 10, are in construction or other service sectors, such as repair and maintenance. There are also sizable numbers of Hispanic-owned firms in the fields of health care, retail trade (which includes mom-and-pop stores) and transportation, according to Census figures."